From the May 4, 1918 edition
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We Have a Great Six
For $1250 This Year - Go See It
THIS is a time for utility cars — cars fit for any service. It is a time for reliable cars, needing little attention. Good service men are scarce. It is a time for good values. Extravagance and waste are tabooed. We ask you to measure the new Mitchell Sixes in the light of today’s requirements.
Fewer Cars, But Better
We shall, like others, build fewer cars this year. War demands require it. But reduction in output enables us to make this a record year for improvements.
In the past few months we have added numerous specialists to the able Mitchell staff. Each is an expert who has made his mark in some part of car building. Together they combine the knowledge gained in building hundreds of thousands of cars.
These men have fixed new standards on many important parts. On some the strength requirements have been even doubled. New steel alloys, new treatments, new designs have been adopted. Every part has been studied, to attain in these new cars the very summit of sturdy endurance.
Our tests and inspections have been doubled. Costly machines have been installed to aid them. The highest- priced car is not today more carefully watched and adjusted. A famous designer has been placed in charge of all our body building.
And all these improvements, remember, are added to a car with a 15-year fame. To a car which has won respect all the world over. To a car which has stood for superlative endurance, for beauty, for comfort, for economy and performance.
A Big, Roomy Six at $1250
The Mitchell D-40—price $1250 at factory—is by far the greatest value in this price-class today.
The wheelbase is 120 inches, which means long, low, impressive lines, and unusual room. The motor is a 40- horsepower Six—the final result of specializing for many years on Sixes.
This car embodies the new Mitchell standards. Every line and detail shows distinction. The rear springs are shock-absorbing, so the car is a marvel of comfort. At $1250 this new Mitchell Six is this year’s wonder-car.
Equal Over-Value at $1525
The Mitchell C-42—price $1525 at factory—offers equal excess value. Both these models, at their prices, offer more than you’ll expect. Both are built to tests which are far beyond what cars in service meet.
These extra values are due to scientific methods, to remarkable factory efficiency. This model factory has been perfectly adapted to produce the Six type economically. These new Mitchells, in a hundred ways, show the results of those savings. Write for our new catalog.
Mitchell D— 40 Built as Touring Car, 3-Passenger Roadster, Touring Sedan and Coupe. Touring Car price is $1250 at factory.
Mitchell C- 42 127-inch Wheelbase—48 Horsepower Motor. Made in 12 styles of body, including Club Roadster, 4-Passenger Surrey, Touring Sedan, Club Sedan, De Luxe Sedan, Coupe Cabriolet, Town Car, and Limousine. The Touring Car price is $1525 at factory.
MITCHELL MOTORS COMPANY, Inc., Racine, Wisconsin
